The style guide adapts characteristic features from the classic campaign without clinging too much to the look and feel of the Paradis3 Motel. Alterations and quotations are introduced in a creative re-mix of scenery, atmospheres and furniture. This open approach makes it possible to achieve a high potential of identification. The result: an overall visual context intertwining the rational brand message with an emotional experience. The individual components were similar to those of a hotel, but instead of rigidly following the look and feel of a hotel, the outfit integrated particular elements of the campaign, leaving room for interpretation.

The Games Convention was an outstanding success. More than 185,000 professional and private visitors immersed themselves in the world of entertainment in an area covering 2,000sqm sampling the new games and features to their hearts’ content. Not only did the stand's layout use “Paradis3 Motel” elements to show the diversity of the PlayStation world: the imaginative design planned to the finest detail also had many surprises in store for visitors. Even during the trade fair the stand was awarded a prize for the best design by the Games Markt magazine.