We open on a man on an escalator. Suddenly we see that on his back is a guy dressed as a horseracing-jockey riding him like a horse. Next we see a guy on a treadmill in a gym being ridden by our jockey. Then a guy playing pool. Then a guy in a bathroom. A guy on a segway. A guy getting out of a swimming pool etc…Finally we see a title that reads:I (o) horseriding anywhere.

We then cut to reveal that our jockey is just an ordinary young guy who all along, was just playing a ‘horseriding simulator game’ on the new Sony Ericsson mobile motion-gaming phone in these different locations (and was never really riding any of these people.)