Cannes Lions
GUADELOUPE CO., Tokyo / SONY / 2008
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This ad is promoting SONY's brand new music media player, 'Rolly'. 'Rolly' is a dancing robot, which dances to ambient music and can hook up to an MP3 player as a speaker. One day 'Rolly' gives a boy a dancing lesson. The boy shows a cool dance to his friends and finally he becomes a hero, though the happy story ends up being all a part of his dream.
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