In order to establish Éditions Points as a key player in the pocket-size book market, we had a team of former pickpockets slip books from their catalogue into the pockets of visitors to the Paris book fair.

- 1,000 books 'putpocketed' in 5 days.- 30% more visitors came to the Editions Points stand as compared with previous years.- A 14% increase of sales during the week of the fair and the following month.- Over 60,000 visitors on the website dedicated for the operation.