Some speeches have deeply influenced the world we are living in. They have brought revolutions, wars, peace or unifications. They have changed the consciences and raised the nations. In a word, they have changed History.

To promote this collection, we have created posters on which we can read the title of a speech. Each letter has been designed to show an event so that reading the entire title we chronologically watch what the speech has changed in our History, making us measure the impact of its text.

After the launch of the campaign, Editions Point customers started to ask specifically for the famous speeches special collections. Sales went up by 17% within 2 weeks.