Cannes Lions
MCGARRYBOWEN, New York / UNITED AIRLINES / 2017
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On Jan 10 2017, United Airlines unveiled the largest outdoor media activation in its history, spanning over 225 feet of the most valuable real estate in New York City, a complete takeover of the windows of Saks Fifth Avenue. Each window offered an intimate look into the rich detail of United’s completely redesigned Business Class experience, Polaris.
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