New York City has many attractions vying for peoples’ attention. We wondered, “How can we connect with our customers in a way that is unique, non-obtrusive, engaging and social?” Citi transformed Bryant Park into a winter oasis where people could ice-skate for free, dine and peruse over 100 local vendor boutiques. A place for New Yorkers and tourists alike to escape from the chaos of Times Square and Fifth Avenue shopping.

Citi Pond needed a trademark. What symbol could sum up one’s feelings when visiting Citi Pond? The answer was Citi Snow Globe. When Citi Pond guests entered the globe in the heart of the Pond, it turned into a theater stage of sorts – 16 high-definition cameras created a stop-motion video of you posing with friends. Images were automatically rendered, edited, scored and even had falling snow added. Then, participants were emailed a link to their video less than five minutes later.

Citi wanted to create something unique and special for their audience. When winter comes around, it’s common to reminisce over those funny, embarrassing or nostalgic memories that happened three, five, even ten years ago. We look at photographs (if we remembered to take them), but they just don’t evoke the real feelings of those moments. We created Citi Snow Globe so people could capture those frozen moments of their time at Citi Pond to take home with them and share with friends.