Cannes Lions
OGILVY & MATHER, Hong Kong / UNILEVER / 2008
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Kissimee is an online film that accompanies a four part episodic television commercial released in South-East Asia for Pond’s Flawless White. It mirrors the basic plot of the episodic, but as the heroine’s dream version of events. As such it underpins the episodic by exploring the basic theme of destiny, the theme behind any 'true love' story, with an added drama and darkness that captures her hopes and fears about love. It was specifically designed to create fame around the main campaign which consumers will just happen to come across.
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