Cannes Lions
RESET CONTENT, Santa Monica / BLUE CROSS / 2018
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Two brothers sit by a campfire. The older of the two tells his younger brother that to be in the express, you need to be able to ride. As he prepares to ride west, his mother insists that its too dangerous as we see shots of him riding through the mountains and desert. His mother gives him a paper and tells him he'll need it. The paper is revealed to be his Blue Cross Blue Shield insurance card. He smiles, and rides his horse west.
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