To resolve this problem, we created Poosters. The first OOH posters that become diaper changers and protect babies from unsanitary places. We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo. To use them, parents just had to pull a sheet and use it as a base for changing the baby. The posters' illustrations, in combination with the babies on top, created unique characters, inviting the parents to take a photo and post it on social networks.

We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo, enhancing the brand experience with the parents.

20,000 posters were provided for delivery along with 20,000 product samples for a 3-month action. However, after two weeks, the delivery expectations had been exceeded. The action is still underway today.