What made Post-It Wars special was that it not only was fun for our employees, but it a gave the world a glimpse into the camraderie and creativity that makes up advertising. Passerby saw intricate designs ranging from Pokemon, Nemo, to the SnapChat ghost, but with a looming deadline from building management that the post-its needed to be removed before the Memorial Day weekend, we knew we needed to go out with a bang. The only way to do that was to create the most epic mic drop Canal (one of the busiests streets in New York City) had ever seen.

With a looming deadline from building management that the post-its needed to be removed before the Memorial Day weekend, we knew we needed to go out with a bang.

In just 4 hours, our teams rallied together on the night of May 23, to create the most epic mic drop Canal Street has ever seen.

Using a collective total of 6,000 post-its, teams of volunteers all across the Havas New York Village (creative, finance, production, strategy, analytics and more) dropped the mic on the competition with a design that covered our entire building façade.

Just how sticky was Post-It Wars? With our mic drop ending the battle, word began to spread thanks to an exclusive cover story by The Today Show. An analog activation fueled by social media, Twitter chatter about our final design increased by 188%, with the image landing the front page of Reddit, where it recieved over 2 million views and 2,700 comments. Overall, we saw coverage across outlets like CBS, The New York Times, NY Mag, DailyMail, Digiday, Refinery29, Adweek, and more, amounting to 500+ million in earned media impressions. With 41% digital engagement, the highest among the participating agencies according to Amobee, it was certainly clear than ever before that Havas was the ultimate winner.