Cannes Lions
PROXIMITY LONDON , London / ROYAL MAIL / 2006
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Copies of the first volume of ‘Foresight’ were snapped up by attendees at a national marketing communications seminar. Some of the issues raised in the book have provoked debate in local industry journals, and many Royal Mail representatives have reported seeing a copy of ‘Foresight’ on the bookshelves of some of their biggest clients.How many other brands can say they’ve passed the ‘executive bookshelf test’?
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