Brief: To communicate how Royal Mail’s business services can help all kinds of businesses expand and grow.Solution: To show various businesses literally growing and flourishing with the use of Royal Mail services.Special Effects: The commercial is a combination of stop frame animation, live action and CGI. CGI was used in the printing press scene to lay the wrapping paper onto the printing press and to animate the fish. CGI was also used to create the vase sequence, the growing vases are computer generated and so is the vase flower.

The press campaign brings six case studies to life. Each execution shows items from that business. Eg: Computer cables, chocolate, jeans assembled to form beautiful flowers that are a metaphor for growth.