Cannes Lions
DENTSU CHUBU, Nagoya / TOKAI / 2014
Overview
Entries
Credits
Description
Recently, Japanese high school students show interests in industries such as gaming and beauty rather than architecture. The mission of "Tokai Polytechnic College", an architecture school, was to convey the appeal of buildings to students and broaden their options when choosing schools.
Execution
We chose a method of one stroke to illustrate that anyone who can draw a line has a chance to design any kind of architecture, even world heritages.
Outcome
“Single Stroke Architecture” was quoted several times in major magazines. As a result, the number of applicants for Tokai Polytechnic College enrollment increased by 14% compared to the previous year.
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