Donations are vital to Amnesty International, and every opportunity should be seized. On its 62nd anniversary in Portugal, the organization wanted to launch a donation campaign, showing the breadth of Amnesty's work across the world.

During a time when conversations about AI were the main topic, with the promise of redefining our lives and helping us in various areas and tasks, we decide to question the belief that technology and AI will replace humans in the fight for a freer and fairer world.

Inspired by the fact that the acronym AI is also the acronym for Amnesty International, we made a series of three films asking ChatGPT questions related to Amnesty International's work on the ground. The answers made it clear that platforms such ChatGPT are inable to address concrete problems and true catastrophes. Despite all the AI potential, there’s still no technology that can replace people regarding human rights.

The first film opens with a collection of videos showcasing the devastation of the earthquake in Syria, in February. The second film opens with LGBTI+ protests being repressed. The third and last film opens with places experiencing a massive food emergency.

We start seeing questions being asked to ChatGPT and then we start seeing Chat GPT responses, where it becomes clear that this digital platform has no answer to the various challenges the world faces. On a black background, a typographic animation appears revealing our concept "To protect human rights we can only count on one AI".

From the acronym “AI” the words “Amnesty International” are formed, revealing that we are not referring to Artificial Intelligence but to Amnesty International. At the end, Amnesty International calls for donations at its website. The film ends with the Amnesty International logo and the 62nd commemorative logo.

With absolutely 0€ production budget and 0€ media investment:

The films have reached almost 20,000 views on YouTube. At a time of crisis and very high inflation in Portugal, we managed to achieve the goal of raising around 1,000 euros. Visits to Amnesty's website increased by 10,000 in the first few days the campaign was launched.

The campaign was widely praised around social, helping to strengthen the organization's image and reputation as an unconditional defender of human rights.