Cannes Lions
RETHINK, Vancouver / CHILDREN OF THE STREET SOCIETY / 2011
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With this spot for Children of the Street's Predator Watch programme, we tried to take advantage of what's usually an obstacle in radio: no visuals. With voices, we could play with the listener's assumption of who's talking and where the spot is going.The target of this work wasn't the hardened lifetime offenders, but someone who is maybe on the fence, contemplating using the perceived anonymity of the Internet to his advantage. Hopefully it leaves the listener — and hopefully more than a few offenders — questioning everything they think they know about the safety of the Net.
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