Cannes Lions
ARTHUR SCHLOVSKY , Paris / BARCLAYS / 2010
Overview
Entries
Credits
Description
To promote the new premium offer, Barclays Premier Life, Barclays France decided to launch a non-conventional campaign, targeting the decision makers using viral and buzz marketing gimmicks.Barclays France produced the first fake-branded-content-financial-viral-ad, targeting the AB+ category, believing that even high revenues people can appreciate little moments of fun online.
Similar Campaigns
12 items