Cannes Lions
SANCHO BBDO, Bogota / MI PLANETA EXITO - ANIMALOVE FOUNDATION / 2015
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Description
According to the World Health Organization, 80% of medical consultations are due to modern diseases like stress, depression, physical inactivity and obesity. Although traditional medicine usually works, patients were missing something, something many homeless dogs have.
IDEA
With the help of a group of general physicians, physiologists, veterinarians and specialists in animal-assisted therapy, we created a Vademecum with a list of over 1200 homeless dogs that, because of their race, personality and skills, could be prescribed to combat some special types of disease such as work stress, obesity, depression and physical inactivity.
We delivered the Vademecum in over 730 specialist clinics and invited them to include the dogs in their prescriptions as a complement for the treatments. In the same way that a syrup is prescribed, we asked them to prescribe a puppy.
RESULTS
Thus, we contributed for hundreds of patients to have a better quality of life, but also we got 78% of the dogs from ANIMALOVE FOUNDATION to be adopted.
Execution
We delivered in more than 730 specialist clinics and invited them to include the dogs in their prescriptions as a complement for the treatments.
Outcome
Thus, we contributed for hundreds of patients to have a better quality of life, but also we got 78% of the dogs from ANIMALOVE FOUNDATION to be adopted.
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