On the first day of summer, to prove to Australian parents just how hot the sun can make a parked car, we asked celebrity chef Matt Moran to quite literally cook a meal in one.

Disguised as yet another celebrity product endorsement, Matt Moran invited press and media to the launch of his ‘Unconventional Oven’ at Sydney’s Bondi Beach. The audience of media and onlookers watched as Matt prepared his signature lamb dish. When it came time to plating up the dish, Matt Moran stunned onlookers by walking off stage and over to a family car parked nearby. From inside the sweltering cabin Matt retrieved a fully cooked lamb loin. It was then that he revealed that the launch of his new oven was in fact a ruse to raise awareness about the dangers of leaving kids unattended in cars. “Australia needs to know that it is not safe to leave a kid in a car - it is like an oven".

Within 24 hours ‘The Unconventional Oven’ featured on some of Australia’s highest rating shows: Channel Ten’s ‘The Project’; Channel Nine’s ‘The Today Programme’; and Channel 7’s ‘The Morning Show’, as well as headlining news’ sites across Australia. Within 5 days ‘The Unconventional Oven’ had accrued 6 million online views (91% in Australia); it had headlined virtually all major networks and news’ sites, and was being talked about on parenting, food and motoring sites across Australia and New Zealand. It was no.1 trending topic on Facebook (twice) with 125,000+ shares. Australian reach was 28 million; global reach was 55 million; with an earned media value of $12.5m. But most importantly, for the first summer in years, not a single child died in a hot car.