Cannes Lions

Priceless Journey

VODEN, Istanbul / MASTERCARD / 2016

Presentation Image
Film
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Overview

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Credits

OVERVIEW

Description

Our creative idea is to make children play the match of their life with their football hero, Arda Turan. Give them the opportunity of getting out in the field as player mascots in an UCL match.

Execution

We told kids, we are shooting a documentary about street football. But we didn't tell we had a priceless surprise for them.

Outcome

We have reached over 10 million video views, over 20 million reach and over 200.000 website visits.

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