Cannes Lions
VODEN, Istanbul / MASTERCARD / 2016
Overview
Entries
Credits
Description
Our creative idea is to make children play the match of their life with their football hero, Arda Turan. Give them the opportunity of getting out in the field as player mascots in an UCL match.
Execution
We told kids, we are shooting a documentary about street football. But we didn't tell we had a priceless surprise for them.
Outcome
We have reached over 10 million video views, over 20 million reach and over 200.000 website visits.
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