Cannes Lions

PRIMITIVA

McCANN ERICKSON, Madrid / SPANISH NATIONAL LOTTERY / 2013

Case Film
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The lottery draw called 'El Gordo' is on every Sunday. This campaign explains why it was chosen such an unusual day. The reason was that if you win 20 millions of euros any other day, the euphoria invading you could make you spend it all that very same day.

Similar Campaigns

9 items

Seven X’s is all it takes

KING, Stockholm

Seven X’s is all it takes

2017, SVENSKA SPEL

(opens in a new tab)