Cannes Lions

PRIORITIES

JWT BRAZIL, Sao Paulo / HSBC / 2014

Case Film
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OVERVIEW

Description

This ad features absurd last words to question the importance we place on money.

HSBC wanted to start a conversation about what's really important in life by creating an ad featuring people on their deathbeds with unusual last wishes and last words.

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12 items

The Pioneers

HILL+KNOWLTON STRATEGIES, London

The Pioneers

2019, HSBC

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