Cannes Lions

PRIUS

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2004

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The Toyota Prius is a big idea. As Jeff Goldblum intones in this commercial, it’s “way bigger than a car.” It is so big, it can fit space inside.

Similar Campaigns

12 items

"60,000 Bubbles worth of Ecological Impact”, Bubble Wrap Art in Shibuya

TOYOTA CONIQ PRO, INC., Tokyo

"60,000 Bubbles worth of Ecological Impact”, Bubble Wrap Art in Shibuya

2023, TOYOTA

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