Cannes Lions
FREIHAFEN, Hamburg / VOLKSWAGEN / 2004
Overview
Entries
Credits
Description
Communicate credit emotionally.Stimulate need for credit by creating specific spending incentives.
Outcome
The Internet click rate achieved in response to the mailing was 9106.As the mailing was very recent we do not yet have any response or sign-up data available (although initial indications are that it is very successful).
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12 items