Cannes Lions
OGILVY INTERACTIVE WORLDWIDE, Frankfurt / TETRA PAK / 2005
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Description
Paksbury – a fictional town where strange things are happening. We get users involved in an interactive detective story. They are given the task of questioning the townfolk and complete small tasks in order to advance their investigations towards the solution. Of course, this is where Tetra Pak comes into play. The material for the story stemmed from the five current TV spots, which were linked together in a surprising and entertaining way.
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