Paksbury is a fictional town where strange things are happening. Users are involved in an interactive detective story. They are given the assignment to question townspeople and complete small tasks in order to advance their investigations towards the solution. Of course, this is where Tetra Pak comes into the play. The material for the story stemmed from the five current TV spots, which were linked together in a surprising and entertaining way. Banners and a special newsletter invite the user to investigate the case of Paksbury.