Cannes Lions

PROFILO WHITE NOISE PROJECT

RAFINERI, Istanbul / PROFILO / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Profilo is one of the biggest durable home appliances company in Turkey. Therefore we had all the appliances that we need from the company. Since the strategy of Profilo mostly embraces mothers and families, a solution aimed at babies was the most compliant solution of all.

Outcome

We shared the album more than 100 spots like supermarkets, music stores, baby shops and internet platforms for free.

More than 5,000 albums were distributed, rewarding thousands of babies and families with a good night’s sleep.

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