Cannes Lions

PROFILO WHITE NOISE PROJECT

RAFINERI, Istanbul / PROFILO / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

As Profilo Home Appliances we set up a Project to make the families’ life easier. We recorded the favorite sounds of these appliances at a Professional sound studio. And produced an Album. We shared the album at more than 100 spots like retailers, music markets, baby stores and internet platforms for free. Thus we gave loads of babies and families a comfortable sleep as a gift by more than 5,000 albums we distributed.

Outcome

We shared the album more than 100 spots like supermarkets, music stores, baby shops and internet platforms for free.

More than 5,000 albums were distributed, rewarding thousands of babies and families with a good night’s sleep.

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