Cannes Lions

PROFILO REFRIGERATOR

RAFINERI, Istanbul / PROFILO / 2012

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Combining fresh fruits with the 2 most well-known odour emitters -onion and fermented sausage- and therefore visualising mixing odours.

Outcome

These 'combo' products were placed in the supermarkets and attracted many customers’ attention. People who visited fruits-vegetables and fermented sausage stations came to understand Profilo Refrigerators’ Antibacterial AirFresh Filter feature with this easy and cost effective method.

Similar Campaigns

11 items

HOME IS IN THE AIR

SMUGGLER, Los angeles

HOME IS IN THE AIR

2015, AIR WICK

(opens in a new tab)