Cannes Lions
RAFINERI, Istanbul / PROFILO / 2012
Overview
Entries
Credits
Execution
Combining fresh fruits with the 2 most well-known odour emitters -onion and fermented sausage- and therefore visualising mixing odours.
Outcome
These 'combo' products were placed in the supermarkets and attracted many customers’ attention. People who visited fruits-vegetables and fermented sausage stations came to understand Profilo Refrigerators’ Antibacterial AirFresh Filter feature with this easy and cost effective method.
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11 items