There are lots of traditional places people put their savings. We simply told them there was a much better place. We used the oldest hiding place in the book –old hardcover books to deliver our message.

The books were purchased in bulk from second-hand shops and sent to very targeted postcodes.

New accounts sales exceeded target by 350% while funds under management exceeded target by 140% during the campaign period. The true mark of success lies in the fact that our client has invested in the next phase of the campaign.