Cannes Lions
DDB CANADA, Vancouver / VOLKSWAGEN / 2015
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This spot features a father driving his daughter and her date to their first school dance in his Volkswagen Tiguan. The father uses the performance of the car to help steer the evening. First, he notices how shy the kids in the backseat are so he performs some tight turns to bring them closer together in the back seat. When he senses that they may have gotten a little too close, and that the boy is trying to make a “move” on his daughter he uses the acceleration to pin them back into their seats. When they arrive at the dance the kids exit the car and walk towards the school. The boy places his hand on the girl’s back and tries to move it lower but dad honks the horn and the boy quickly returns it to the safe zone of her upper back.
This is all paid off with the message that the VW Tiguan is the SUV that puts you in Control.
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