Cannes Lions
PARK PICTURES, New York / SAMSUNG / 2014
Overview
Entries
Credits
Description
To celebrate the first anniversary of their partnership and a second consecutive NBA championship, Samsung and LeBron James have collaborated once again to offer an intimate, inspiring glimpse into what drives the four-time NBA MVP. The intense training sessions. The open, honest connection with fans. The constant quest to be a better husband, father and player. LeBron is the kind of guy that is always doing more and experiencing more in order to get better. In other words, LeBron James is Always On, and Samsung Galaxy products power his always on journey.
Similar Campaigns
12 items