Cannes Lions

ALWAYS ON

PARK PICTURES, New York / SAMSUNG / 2014

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To celebrate the first anniversary of their partnership and a second consecutive NBA championship, Samsung and LeBron James have collaborated once again to offer an intimate, inspiring glimpse into what drives the four-time NBA MVP. The intense training sessions. The open, honest connection with fans. The constant quest to be a better husband, father and player. LeBron is the kind of guy that is always doing more and experiencing more in order to get better. In other words, LeBron James is Always On, and Samsung Galaxy products power his always on journey.

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