Cannes Lions
PROTECTION OF THE ENVIRONMENT
EURO RSCG GROUP SWITZERLAND, Zurich / GREENPEACE / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
We ran an ad in popular Swiss newspapers where we copied their horoscopes but left away the “pisces“ zodiac design.
An explanation made the link to Greenpeace and invited readers to visit the Greenpeace website.
Outcome
The idea generated renewed interest in the oil spill disaster and made Greenpeace the talk of town. Clickrates on the Greenpeace website increased disproportionately.
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