Cannes Lions

SKY OF MEMORIES

THJNK, Hamburg / ARD / HAMBURG LEUCHTFEUER / 2013

Awards:

1 Silver Cannes Lions
Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

How can we help young people express their feelings? The challenge is to create a design, which communicates the difficult topic “death” – while giving hope at the same time.

Execution

With the help of augmented reality, anyone can write a message in the heavens – in memory of loved ones who have left us.

Anyone can leave a personal message as a way of expressing their feelings. All Messages are stored in exactly the same spot in the sky where they were originally left.

The crosses can be shared via Facebook or Twitter if desired. Thanks to built-in Google Maps, locations can be changed at any time. This way, messages can be read and placed all over the world.

Outcome

People all over Germany and in many other countries have written their own, very personal messages in the sky. With over 10.000 downloads in the first four weeks and countless messages, “Sky of Memories” has become the world’s largest commemorative plaque.

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