Cannes Lions
THJNK, Hamburg / ARD / HAMBURG LEUCHTFEUER / 2013
Awards:
Overview
Entries
Credits
Description
How can we help young people express their feelings? The challenge is to create a design, which communicates the difficult topic “death” – while giving hope at the same time.
Execution
With the help of augmented reality, anyone can write a message in the heavens – in memory of loved ones who have left us.
Anyone can leave a personal message as a way of expressing their feelings. All Messages are stored in exactly the same spot in the sky where they were originally left.
The crosses can be shared via Facebook or Twitter if desired. Thanks to built-in Google Maps, locations can be changed at any time. This way, messages can be read and placed all over the world.
Outcome
People all over Germany and in many other countries have written their own, very personal messages in the sky. With over 10.000 downloads in the first four weeks and countless messages, “Sky of Memories” has become the world’s largest commemorative plaque.
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