Gen-Z are extremely outcome driven. Since they have it all going on, all the time, living super busy lives, their behaviors focus on getting to the essence of things. Which means they have low tolerance for anything they deem non-essential, and hate to waste a single second on anything they’re not enjoying.

Our brief was to recruit Gen Z non sugar drinkers who wouldn’t consider regular Sprite by developing a distinctive proposition for Sprite Zero Sugar within Sprite’s unified global ‘Heat Happens’ platform. To deliver a campaign that positions Sprite Zero Sugar not only as a desirable choice that doesn’t compromise on taste, but also as the ultimate cool down, capable of stripping away the heat of the non-essential with nothing but ice-cold Lemon-Lime refreshment.

This is a global campaign where dialogue plays a crucial role. So to make them feel like they were created natively across multiple markets, the films were designed to specifically allow for asynchronistic sound. This meant masking moments where the protagonists speak so that our global audiences would be none the wiser that they were watching redubbed versions. As part of the postproduction process, we recorded the dialogue to match the action and performances within each script, of which there were several versions created specifically for different regions.

The tension was then interrupted with the exaggerated SFX of a twisting cap, the PSCHHHT. With sound design, we crafted a soundscape of ASMR-esque bubbles, fizzing and whooshes to immerse our viewers into the ‘cooldown’ moment and drown out the waffle of the heated situation.