Cannes Lions

PUBLIC AWARENESS

OGILVY SHANGHAI, Shanghai / PUBLIC HEALTH BUREAU OF FENGXIAN, SHANGHAI / 2010

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Overview

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Credits

OVERVIEW

Execution

The solution is simple: make the germs visible.Make the message obvious to the migrant workers.We created charcoal artworks that show how far the germs could spread from its source.And in the middle of the artwork we have an arrow that points to a spot of spit.On the arrow we fit in the message.We chose places that are near the migrant workers’ living quarters to showcase the artwork.

Outcome

Public awareness of this cause was heightened further by the participation of media owners. TV channels such as (names of TV channels) and online portals like (names of online portals) reported about it. The extra publicity helped to spread the word about this unknown fact about spitting to more people.

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