Cannes Lions

PUBLIC AWARENESS

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2012

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People still think that drinking a little bit of alchohol before driving makes no difference at all, but in fact it does. And, when you're driving, a little difference can have major consequences. We see a girl on a bike coming towards the camera, but the whole scene happens on top of a beer can. Lettering says “Now you see it”. Then, a hand appears and opens the beer can. After that, we no longer see the girl on the bike. Lettering changes to “Now you don’t”. We close with Fiat’s logo and lettering: “Avoid accidents. Don’t drink and drive.”

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