Cannes Lions
FABRICA COMUNICACAO DIRIGIDA, Sao Paulo / ROXOS E DOENTES / 2007
Overview
Entries
Credits
Execution
We created an urban intervention campaign in soccer stadiums to raise public awareness by showing the inversion of roles in this situation, in which the honest ticket seller is behind the bars while the outlaw is free, becoming the situation’s true victim
Outcome
Searching for practical solutions to eliminate the problem, the tout issue reappeared in discussions among soccer fans, press and people in general. With the action, the ticket offices became the most crowded places on game days.
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