Cannes Lions

PUBLIC AWARENESS CAMPAIGN

FABRICA COMUNICACAO DIRIGIDA, Sao Paulo / ROXOS E DOENTES / 2007

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Overview

Entries

Credits

Overview

Execution

We created an urban intervention campaign in soccer stadiums to raise public awareness by showing the inversion of roles in this situation, in which the honest ticket seller is behind the bars while the outlaw is free, becoming the situation’s true victim

Outcome

Searching for practical solutions to eliminate the problem, the tout issue reappeared in discussions among soccer fans, press and people in general. With the action, the ticket offices became the most crowded places on game days.

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