Cannes Lions
FORSMAN & BODENFORS, Gothenburg / IQ / 2012
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Description
The app 'Fyllekameran' (DrunkCam) allows your 'sober self' to meet your 'drunk self' in order to make you reflect over the way you are when you drink. IQ's purpose is to raise awareness about drinking habits and encourage Swedish people to consume alcohol more moderately.
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