Re-create 'live' the main elements of the print campaign: tombstones and their 'statues' in sexually explicit poses. A tactical group made up of one woman and two men, dressed as statues and accompanied by a six-foot tombstone, performed in a predesignated space set aside in pre-selected bars. Gay or straight poses or both were adopted depending on the clientele; when not posing, the 'statues' distributed postcards with information on AIDS and its prevention.

The mandate was to generate awareness, not business results. According to onsite surveys and observations conducted by Newad (who staged the event), the strategy was a clear success. People stopped to watch the performance, touched the statues to see if they were real, understood the message, and took the postcards.