Our idea was to declare the continuance of one Spanish tradition in the name of another; to support commuters' tradition of a home-prepared lunch in the name of RENFE. Durable RENFE lunchbags would allow commuters to comfortably transport their lunch on days when they weren't able to return home. RENFE bags would enable commuters to transport a home-made meal and enjoy it - at work -in recognition of an important Spanish tradition.

Months after the distribution of the bags, thousands of purple and white RENFE bags can be seen in commuters' hands, in various Spanish cities - all in the name of a Spanish tradition.Client said campaign was "Best in RENFE's history"