- Start: Spread the news through 5 main teen blogs: 2MM audience- Number of participants (online heavy players – all Brazil): 3.135- Number of communities members (local: heavy players): 802 - Duration: 15 days.- Players quit another simultaneous ARG (HSBC).- Several ARG experts posts congratulating the ARG (“intelligent clues, extremely dynamic, multimedia, multichannel and interactive game”).- Several Youtube users’ videos.

- Spontaneous media exposition.