Our campaign was aimed at South African, Australian and New Zealander fans and players. Therefore, we could not have a traditional local media plan. The decision was to show our commercial in South Africa, Australia and New Zealand. So there we went. We bought online media spaces on their most popular sports websites, in social networks, etc.; and included the irreverent, innovating and surprising style that Renault is known for.

The results exceeded expectations. Media buying had great visibility in sites that were very appropriate for the target, and Renault Argentina's YouTube channel got a large number of views. There was a great buzz online (at national and international level), with presence in the most important rugby websites. Some numbers for the campaign:

 $156,035 Online ROI

 40 articles generated.

 1,172,973 views on Renault’s YouTube Channel

 54% coverage

 10.3 frequency

 3.2m people reached

 21,200 people reached on Facebook

 4,100 interactions on Facebook