Cannes Lions
RYOT STUDIO, New York / CLOROX / 2017
Overview
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Description
Guided by one of the community leaders, Bernardina, viewers are shown how bleach is used as a surprisingly simple solution to purify water, and how access to safe, clean water has changed the lives of those in the community.The short film showcased how virtual reality storytelling can be used for social good, driving an engaged and lean forward viewer
Execution
There are 1.8 billion people whose sources of water — one of the necessities of life — put their health at risk. Contaminated water causes illness, malnutrition and even death. Every day, nearly 1,000 children under the age of 5 die from water-related diseases that are preventable.
In 2012, hope arrived in two powerful forms: tools and education. Clorox brought its Safe Water Project to villages in Peru in order to provide families with safe water for drinking, cooking and food preparation. Through a local NGO partner, bleach dispensers were installed at public water collection sites. Local village leaders were also taught how — and why — to treat the water and were trained on good health and hygiene practices. They also learned to train others so that these communities could educate, organize and empower themselves to sustain the project into the future.
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