The Ski Challenge – PROVE IT application is the first social media iPhone application dedicated to skiers across Europe. They explore stunning interactive 3D maps of 45 European resorts. They turn around, zoom in, zoom out and take advantage of the iPhone’s inbuilt GPS function to locate themselves and to follow their friends on top of the slopes.

The application adds social features and also with a “Record your run” module. iPhone users can start recording at the top of a run, stop at the bottom, and a detailed map of their descent, including altitude, distance and speed will then be displayed on the iPhone.

On www.nissan-proveit.com users upload all their photos & videos to prove “they are tough like a QASHQAI” in order to get a chance to win one.People can also participate to the challenge by uploading their videos or photos directly on Facebook.

With this branded utility platform, Nissan actively engaged audiences over a sustained period, providing a meaningful hub around which its audience could cluster as a community – and most importantly offering a clever service that would add value to its audience’s lives.As a result, Nissan Ski Challenge PROVE IT iPhone application gathered 30,000 uploads in 2 months, 800 submissions to Ski Challenge PROVE IT and 180 000 pictures and videos previews on Facebook Ski Contest page.