The rising divorce rate in Japan, which has reached the level of one out of three couples in recent years, has become a serious social issue.

Singles are losing their yearning for marriage, and the rate of people remaining single for their entire lives is increasing. As a “marriage professional,” Partner Agent, a matchmaking service provider, is taking on the challenge of enticing singles to the allure of marriage.

We invented a new index called QOM (Quality Of Marriage) which assesses the happiness rate of current married life. The system is devised of 80 questions, with a maximum 1000 points, that could objectively calculate the degree of happiness. We released this new index on a day designated as “Good Couples Day” in Japan.

In no time, 100,000 participants took the test and media outlets featured the invention of new index and in the fact that married participants who got a high happiness score were quick to proudly share their score via social media and mass media. Just by the fact that this new barometer, QOM, was invented, lead spontaneously to the notion that marriage is synonymous with happiness.

Consequently, singles regained their interest in marriage, and more than 600,000 people visited our website. Congress took note of the results, and the QOM index was featured at an over 50-member Diet caucus summit regarding marriage. The increase in the national QOM score was the declaration of the summit and QOM was adopted as approach to the issue.

The development of the QOM system began by our talking with 160 married people. Based on their input, we pinpointed factors on which people based their level of happiness in their marriages. In the end, QOM, an original index which measures current marriage life, was created out of a quantitative research of 3,600 people.

This scoring system was announced together with the research data about QOM on November 22nd in 2013, a day designated as “Good Couples Day” in Japan, and a website that enables people to assess QOM score was also launched. The additional research data about the connection between Christmas and QOM was also released on December 16th, 2013. Further, an event that allows people to assess their QOM was held on February 11th, 2014 in proximity to Valentine’s Day.

- Media exposure worth 3 million dollars.

- The test was taken by many, about 100,000 married people.

- Postings on SNS and other media revealed numerous existences of happily married couples.

- Exposed to such media, singles regained interest in marriage. 600,000 people have visited our website and there were 150,000 UU.

- QOM index was featured at an over 50-member Diet caucus summit regarding marriage. The increase in the national QOM score was the declaration of summit and QOM was adopted as approach to the issue.