Cannes Lions
PUBLICIS CONSULTANTS, Paris / SECURITE ROUTIERE / 2016
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Erick Zonca’s new and original film, “Quand l’amour sera mort”, had been broadcasted from May 6th till May 20th 2015 and aims to raise awareness about road safety, especially in targeting motor bikers and scooter users at their heart.
The film depicts a part of a couple’s daily life, interpreted famous actors Elodie Bouchez and Pascal Elbé. They are shopping with their children in a supermarket and love each other like in the early days. She is filling her cart and dealing with their fidgety children, while he is telling her about his day. When they return to the parking, their happiness suddenly blows to pieces…
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