Wilkinson France decided to set up an “advergame” as part of the launch of its new Quattro Titanium razor.We created the web site, realized the game and organized a competition with top ten ranking.The agency did not simply set up a platform for downloading the game, instead it created a richer website with the 3D trailer as key content. The aim is to entice surfers to visit several times, even after downloading the game.

The site registered more than 14 million visitors, with more than 500,000 registering to download the game.