In order to achieve this, we created a 3D beard simulation site where people are exposed to a thousand styles of beard so they can find the one that fits them best!

World's first 3D beard simulator.1,000 types of beard/moustache design options.World's leading portal site for beards.Viral video, TVC, magazine tie-up to drive participation.

Despite the fact that the campaign has just begun, the results have been phenomenal. The campaign generated great buzz and sales share increased rapidly in the first month.- Free Media Coverage: 7 TV shows, 20 presses, over 1000 blog sites- Sales share: from 0% to 15%