We framed the mirror with a thin red line (a sticker) so it became a photo ad. We put in the left top corner a simple headline: 'I am beautiful'. And we signed the ad in the right bottom corner by 'Quenty – beautiful through time'! When a woman stepped in front of the mirror she became a part of the ad.

We had a campaign inside toilets from May 2003 till August 2003. We got brilliant feedback. The sales in June went up for 7% and in July for more than 20%. Considering the small budget we had to deal with we got very good results.